The Udupi-based gaming studio, 99Games Online Pvt. Ltd., has released a mobile game for Yash Raj Film’s venture, “Fan”, for both Android and iOS platforms.
In a press release here, Anila Andrade, Associate Vice-President (Operations), 99Games Online Pvt. Ltd., said that 99Games had recently signed a multi-year deal with Yash Raj Films to design and develop a game around the Shah Rukh Khan-starrer “Fan”.
Post the collaboration on “Dhoom 3: The Game”, which was among the most downloaded film-based game in Bollywood, this is the second collaboration between Yash Raj Films and 99Games, with other announcements to follow soon. The film, “Fan”, is about a fan’s journey to meet his idol where Shah Rukh Khan plays a double role of both the fan and the superstar. Gaurav is the fan and Aryan the superstar. The film is about Gaurav’s journey to meet Aryan, his fandom motivating him along the way, allowing him to overcome obstacles. Similar is the plot in the game. It is also a game about connections.
75 levels
In the “Fan: The Game,” Gaurav helps the player meet the superstar by playing a variety of levels. The game has been launched with 75 levels. An additional 45 levels will be released along with the release of the film on April 16. “In the history of Bollywood gaming, there has never been a game built with such depth of game play,” Ms. Andrade said. 99Games is taking a big bet on this game and building a game that will last beyond the film’s release as the theme of a fan and his love for Shah Rukh Khan is an evergreen one.
“We expect the engagement time in playing this game to be more than that of the film-goers watching the film in the cinemas and its satellite launch. We have predicted over 3 billion minutes of engagement time with the game with over 20 million downloads, (surpassing the 20 million record set by ‘Dhoom 3: The Game’), she said.
99Games has planned a series of marketing activities around this game. There will be a contest planned around the game where 10 fans will get a chance to meet their superstar in real life. The motivating hash tag for the game is #KheloFansKhelo!
“We expect this game to break a few records and are confident that we have a super-hit game on hand,” Ms. Andrade said.
In ‘Fan: The Game’, Gaurav helps the player meet the superstar after a variety of levels
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